Planet League to run the club's first fan climate action tournament
Planet League announced today a partnership with Arsenal and Ball Corporation to run the club’s first climate action tournament for supporters.
We will develop a dedicated green tournament for Arsenal supporters with actions and challenges focussed on cutting down on waste, reusing, recycling and switching to aluminium. The tournament is scheduled to kick-off in the spring.
Gooners will also have the chance to win a range of money-can’t-buy prizes for completing green actions and recruiting fellow supporters.
To date, over 200,000 verified actions have been taken by supporters on the platform across a wide range of environmental themes including energy efficiency, switching to plant-based food, food waste, travel, waste reduction and recycling.
“We’re excited to work with Ball Corporation and Planet League on this project. We have a long history of working with our supporters to drive positive change in their communities around the world, and this platform gives us the opportunity to inspire even more positive action.” said Juliet Slot, Arsenal’s Chief Commercial Officer.
“Creating opportunities for supporters to learn more about the importance of recycling and building a viable circular economy is at the heart of our business and we’re looking forward to running a tournament with Arsenal supporters worldwide later this season. The Planet League platform offers a wide range of mechanics to mobilise supporters and help them live more sustainable lifestyles.” said Michael Kelley, Dir., Strategic Partnerships Ball Corporation
Tom Gribbin, founder of Planet League said: “It means a great deal for us to work with Arsenal FC and Ball Corporation. The biggest impact football clubs can have on carbon emissions is to mobilise their supporters to take action. Fans taking climate action is an emerging field and we’re excited to be at the forefront of this. It vitally needs the endorsement of leading clubs like Arsenal and brands like Ball Corporation to get the prominence it merits.”