CAMPAIGN OF THE YEAR - GREEN GOONERS CUP

ARSENAL, BALL CORPORATION AND PLANET LEAGUE WIN SPORT POSITIVE AWARD FOR CAMPAIGN OF THE YEAR

The Green Gooners Cup, a collaboration between Ball Corporation and Arsenal FC, aimed to reduce environmental impact by promoting sustainable practices among Arsenal supporters. Launched on Global Recycling Day, the campaign engaged fans in activities like recycling, choosing aluminium products, eating meat-free meals, and reducing car use. Utilising the Planet League platform, the three-week campaign featured Arsenal stars Declan Rice, Gabriel Jesus, and Jorginho, who encouraged participation through engaging content.

Almost 8,000 supporters signed up, scoring 55,999 green goals. 22 million media impressions, and global participation from 164 countries. Media coverage on Sky Sports, Sky Sports News, The Sun and Forbes amplified the campaign’s reach.

Feedback from supporters was overwhelmingly positive, with 97% motivated to live greener and 96% considering it the best sustainability campaign they had seen. The Green Gooners Cup stands out for its innovative, inclusive, and transformative approach, leveraging sports to drive significant environmental change.